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The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art

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Review

"Don Thompson has written, by far, the best book on the economics of the contemporary art market yet written."--Felix Salmon, Portfolio.com "Don Thompson provides the single best guide to both the anthropology and the economics of contemporary art markets. This book is fun and fascinating on just about every page.” --Tyler Cowen, New York Sun"If you read no other book about art in your life, read the one that’s gripped me like a thriller for the past two days…it’s called the $12 Million Stuffed Shark.” --Richard Morrison, The Times (London)"…it’s lucid, well researched and, while carefully balanced, manages to retain a sharp edge ." --Telegraph UK"A new book by an economist named Don Thompson entitled $12 Million Stuffed Shark: The Curious Economics of Contemporary Art ought to be required reading for collectors intending to wade into well publicized contemporary art auctions…" --The Economist.com "[An] informative an occasionally hilarious look at the surreal contemporary art market...  A clear-headed approach to a frequently high-pitched issue." --Kirkus 

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About the Author

Don Thompson teaches marketing and economics in the MBA program at the Schulich School of Business at York University in Toronto. He has  taught at the London School of Economics and at Harvard Business School. He lives in London and Toronto.

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Product details

Hardcover: 272 pages

Publisher: Palgrave Macmillan; 2nd Printing edition (September 16, 2008)

Language: English

ISBN-10: 0230610226

ISBN-13: 978-0230610224

Product Dimensions:

6.4 x 1.1 x 9.6 inches

Shipping Weight: 13.6 ounces

Average Customer Review:

4.5 out of 5 stars

127 customer reviews

Amazon Best Sellers Rank:

#335,286 in Books (See Top 100 in Books)

Brilliant piece uncovering the mystery of why we observe so-called works of art clearly void of artistic talent sell for exorbitant amounts of money. I like to consider myself an amateur art connoisseur, but maybe I am unworthy of such a title since I fail to comprehend how contemporary works can fetch more than a medieval masterpiece at auction. The author of this book has provided me much clarity on the absurdity of art values. His writing style is entertaining, intriguing, and practical.I plan on acquiring his more recent works (2 books as of this review date), which appear to expound on this subject.

I am not in any way involved in Art nor do I own any art and enjoyed this book tremendously. Being in real estate and finance made this book ever more compelling to read. There are a lot of parallels in the psychology and economics of trading modern art, real estate and any other alternative asset which makes this book a great way to force lateral thinking between two, arguably, unrelated sectors. I couldn't recommend this book more to anyone involved in finance or the trading of securities and assets. I wish this author wrote about other industries as the book details just about every revenue stream, challenge and opportunity in the dealer, auction house market. Anyhow, do read this book. It is quite good.

I have recently read a number of books on art collecting and more specifically, contemporary art collecting. The $12 Million Shark: The Curious Economics of Contemporary Art, as compared to other books on this subject, provides a 360 degree view of the contemporary art market. The book provides a view of the market from the perspective of the collector, dealer and auction house and really gives the reader a sense of how the market operates and the pros and cons of this unique manner in which art is bought and sold. I enjoyed this book so much that I decided to purchase Mr. Thompson’s more recent book on the same topic - The Supermodel and the Brillo Box: Back Stories and Peculiar Economics from the World of Contemporary Art.

Written by an economist who had access to the most important actors (collectors, dealers, auctioneers, curators, art fair organizers...) while doing his research, this book is an in-depth study of the way the contemporary art market functions, the part played by auction houses, dealers, big collectors, museums, the sometimes incestuous relationship that exists between all of them, how art is priced, how auctions are organized (on and off the scene), how gallery shows are sold (or pre-sold), the importance of art branding in creating an artist's reputation (the brand being the auction house, the gallery, the artist himself, a museum, or even a collector if he is important enough)and, most importantly, how these art brands are created. One insightful conclusion is that the art market, and contemporary art in particular, is as much brand-driven as any other high-end luxury market. Through case studies (the dealers Larry Gagosian or Jay Joplin, the artists Damien Hirst, Tracey Emin, Jeff Koons or Andy Warhol, the auction houses Sotheby's and Christie's, the collectors Charles Saatchi or Ronald Lauder...) and broader considerations on the overall economics of art, the author manages to write a book which is at the same time well informed (with some slight spelling mistakes though, e.g. the Portuguese collector Jose Berardo becoming "Joe Bernardo", or the dealer Faggionato sometimes mistakenly spelt "Faccionato"), to the point and easy to read. Among the more than twenty books available on this topic on Amazon's, this one is the best in my opinion (and I've read quite a few...).

Great way to get up to speed on the insane and intriguing contemporary art market. Probably the most interesting conclusion I draw is based on my new understanding of why Stephen A Cohen is such a good and successful art collector / investor. When one achieves a high status in the contemporary art world, as has Stephen A Cohen, he gets 1) first looks at hot artists at discounted prices and 2) has the ability to turn a no-name artist into something more by simply buying his/her work. Thus, he easily gets the best deals and investment opportunities within the Contemporary art world. I liken this to insider trading in the world of stock trading, but in the contemporary art market, unlike the stock market, insider trading is legal - so no wonder he like the contemporary art market so much. To the victor go the spoils!

This is a very well documented encapsulation of all that is horrifyingly wrong with the art market today, esp in the USA and London where quality and talent is totally subjugated to and trumped by sensation, trendiness and outrage. No one is taught craft anymore with the result that the discerning eye in art has ceased to exist. Where is Robert Hughes when we need him? Don Thompson is doing a great job filling his shoes. The emperors are starkers, and the Gagosians of the world are, to my mind, making a fortune off of it. Caveat emptor !!!!

This book is an entire art education between covers.There are several single paragraphs in this book that justify the price each on their own.If you are an artist, especially one without millions in the bank, you need to read this book in order to understand how and where to steer your career.If you are a would-be art collector, read this book before you find yourself with a garage full of worthless outfits for emperors you foolishly paid thousands or even millions for.If you are a big time art dealer, high end "contemporary" artist, or any of the big-monied frauds involved in this worldwide art fraud circus; you have been outed. You don't need to buy this book. It only contains all the things you already know and do, and hoped no one would ever find out.Buy this book!

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